Solutions | Media

The WeatherActive product collects and displays real-time weather conditions during on-air and cable television broadcasts, in stadiums and via the Web. Sponsorships provide the station or stadium an immediate ROI. 

StadiumWeather™ is an innovative segment of the WeatherActive product that includes a reporting system used during sporting events and at entertainment venues. It not only enhances safety and information sharing, it offers a unique advertising opportunity.

Applications

• Real-time hyper-local weather monitoring
• Improved on-field and in-stadium safety
• Simultaneous multi-site and sensor monitoring

Benefits

• Cost-effective way to enhance your broadcast and broaden your station’s appeal
• Non-traditional sponsorship opportunity
• Enhanced Web presence and community awareness
• Increased viewership

WeatherActive in Broadcast 

KIRO-TV in Seattle, Washington strives to be one of the best broadcast stations in the Northwest.  Receiving the Northwest Regional Emmy Award for Outstanding Daily Newscast and three regional Edward R. Murrow Awards for excellence in electronic journalism is only one of the ways they stay ahead of their competition. Another is by choosing to install hyper-local weather sensors from PraxSoft as the solution for their real-time, local weather needs. 

One of the first weather sites installed when the program began was SAFECO field, home of the Seattle Mariners. Using the PraxSoft WeatherActive Software, KIRO presents real-time conditions from SAFECO during the regular season and the playoffs. PraxSoft even developed a custom client, based on the station’s needs, to display the information along with camera images from the stadium.